It all started with biryani. COVID lockdown. Nairobi, 2020. Asif Khan, started selling home-cooked biryani during COVID. His Pakistani’ mother’s original recipe. People went crazy. Orders surged.
The biryani became Khan’s. Khan’s became Ando. Ando became a food ecosystem -multiple brands, own kitchens, own tech, own supply chain. Nairobi. Cape Town. Next: Lagos, Johannesburg, Kigali.
The identity didn’t keep up. That’s where I came in.